Miles Burke

Startups, digital marketing, small business & more.

Category: Business Page 2 of 25

Writing in July 2015

My writing during July, had me posting eight articles elsewhere. They are as follows (click the title, to read the article).

I was honoured to write an article for the Australian Institute of Management about our start-up sprint model.

Creating a culture of innovation
As the Managing Director of a mature 13 year old company, it is easy to continue focus on what we’ve found has worked over the last decade. The end result, though, can become complacency and a resistance to exploring innovative new approaches.

When you have an organisation that’s fairly rigid in your approach to processes and procedures, how do you break the tradition you’ve developed, and try something different?

I also penned a couple of posts on Medium, which were;

How SaaS start-ups are going wrong with growth and on-boarding
I am a big supporter of SaaS start-ups; in fact, I’ve paid for dozens of subscriptions in the last few years. I’ve clicked on promoted tweets, those cleverly-crafted PPC ads, well written blog posts, signed up for countless free trials, and handed over my credit card details to some of the luckier products.

How one SaaS start-up is doing great work, post sign-up.
As the founder of a start-up, I’m fascinated at how other start-ups deal with their customers. In my last article, I made the point that most start-ups do a terrible job once they have your money. I want to make sure what we do at 6Q, we keep the relationship going, and ensure a better lifetime value per customer.

Over on the Bam Creative blog, I penned two articles about mobile web usage in Australia, and a simple introduction to growth hacking.

Over 30% of Western Australian Web Users are on Mobile Devices
We recently conducted a detailed research study on more than 380 client websites that we host in Australia, which account for a wide variety of industries and audiences. We found that nearly 90% of their visitors were from Western Australia (which you’d expect, given most are predominantly WA focused) and our findings reveal that a massive 31.4% of all visitors are viewing the web on a mobile or tablet device.

A Guide to Growth Hacking
Anyone working in the tech start-up marketing space in the last few years would have heard the term growth hacking, however it is starting to spread into the vocabulary of traditional businesses as well. In this short guide to growth hacking, we explore what it all means.

Meanwhile, on the 6Q blog, I penned about company values and pulse surveys.

Creating company values that boost company culture
You’ve assembled a fantastic team of talented people. You are creating great value for your customers. Yet, for some reason, the culture within your organization isn’t heading the way you had hoped.

The Nine Netflix Company Values
The behemoth which is Netflix may be known as a global streaming video superstar, bringing entertainment to millions of customers, yet what is possibly lesser known is their eloquent and insightful company core values.

Everything you need to know about employee pulse surveys
Across the globe, there is a large and growing interest from organisations in adopting employee pulse surveys. So what are they exactly, and what benefits can you expect to receive from using them? What should you ask before you start, and what makes a successful survey?

That’s it for this month, stay tuned for the next month’s wrap-up of writing and articles.

Writing in June 2015

I had my first article written and published for the Australian masthead, BRW Magazine, this month. As usual, more articles on the Bam Creative and 6Q blogs as well.

Seven strategies to avoid start-up culture burnout
As a founder of a start-up, it is easy to be brimming with passion for your product or service. You’ll likely be the first to arrive, the last to leave, and sigh quietly when people speak of weekends. While that passion you have is fantastic, it’s also dangerous if it negatively consumes your team.

Over on Medium, I followed up my previous conversion rate post with a follow on.

My landing page conversion experiments continued
Since my last post, I have continued to experiment with the same landing page, pouring effort, head scratching and a little PPC budget (Google AdWords, global budget, same ad copy, same day range (these are all one week rounds) and the same destination URL), to further look at ways of improving the conversion rates of my landing page.

On the Bam Creative blog, I continued the writing about conversion rate optimisation.

The Secret to Getting More Enquiries from your Website: conversion rate optimisation
You’ve got a great website, it is ‘on brand’ and looks the part, has good content and dozens of pages of text and images; however you feel you’re not getting enough enquiries or sales.

That’s where conversion rate optimisation (CRO) comes in. It sounds like a fancy scientific phrase, however I can assure you it’s a simpler concept than it sounds.

Over on the 6Q blog, I wrote a few articles, as per below.

57 great ways to encourage better employee health
Employees are the best asset of every organisation, and putting effort into employee wellness can encourage better teamwork, increased productivity and reduce sick leave and workplace accidents.

Benefits of Increased Job Satisfaction
Increasing job satisfaction makes great business sense. You end up with engaged employees and a better business.

There have been a number of recent workplace studies that have shown that encouraging management to focus on strategies that increase job satisfaction creates a more productive workforce and higher rates of business success.

How our start-up handles feature requests
Recently, I gave a presentation to a group of founders about our workflow in handling feature requests. I share these slides, and my thoughts, to give you a behind-the-scenes at a small start up working on a b2b SaaS product.

5 Founders talk startup company culture
From the outside, many tech start-ups look like they only focus on ping pong tables, full-time office chefs and a lot of perks. It’s not the case in reality. Many startup founders put plenty of focus on culture and hiring, as the five founders featured in this article explain.

That’s it for this month (well, at least seven articles). Stay tuned for the wrap up post next month!

Writing in March & April 2015

This blog may have been left dormant for quite some time, however that certainly doesn’t mean that I wasn’t stringing any (sometimes logical) sentences together. Here are the articles I wrote for my employee survey start-up, 6Q, during March and April 2015.

You asked and we agreed
One of the great things in building a start up is the ability to listen to our users. We’ve got 100 organisations in 25 countries trialing 6Q before our public launch, which is very soon, and we’ve been busy collating feedback.

Now open for business
On 8 August 2014, only 228 days ago, we built the first prototype of what 6Q would become. Some 135 deployments later (more than one update every second day), and our beloved startup has officially opened to the public, today, 24 March 2015.

The short (& long) history of our start-up
For many, our little start-up, 6Q, started 228 days before our 24 March launch, in mid-August 2014, when we ran our first ‘startup sprint’ (more on that shortly).

In fact, 6Q started back when I first founded Bam Creative, the digital agency that built, and is a shareholder, in 6Q. Since the start of our journey as Bam Creative, I’ve been working on the theory that employment doesn’t need to suck.

10 secrets to employee happiness
Want to ensure you do your best to retain employees, and build a strong culture of employee engagement? We list the 10 most important factors in employee happiness.

A survey of a whopping 203,756 people from 189 countries by Boston Consulting Group last year reveals some interesting factors in employee happiness and it’s a fascinating read (you can take a look over here). In this article, we’ll cover the ten most important factors, and how you can easily contribute to them.

You can catch up on all the articles that I and the 6Q team have written on the 6Q blog.

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