My writing during July, had me posting eight articles elsewhere. They are as follows (click the title, to read the article).
I was honoured to write an article for the Australian Institute of Management about our start-up sprint model.
Creating a culture of innovation
As the Managing Director of a mature 13 year old company, it is easy to continue focus on what we’ve found has worked over the last decade. The end result, though, can become complacency and a resistance to exploring innovative new approaches.
When you have an organisation that’s fairly rigid in your approach to processes and procedures, how do you break the tradition you’ve developed, and try something different?
I also penned a couple of posts on Medium, which were;
How SaaS start-ups are going wrong with growth and on-boarding
I am a big supporter of SaaS start-ups; in fact, I’ve paid for dozens of subscriptions in the last few years. I’ve clicked on promoted tweets, those cleverly-crafted PPC ads, well written blog posts, signed up for countless free trials, and handed over my credit card details to some of the luckier products.
How one SaaS start-up is doing great work, post sign-up.
As the founder of a start-up, I’m fascinated at how other start-ups deal with their customers. In my last article, I made the point that most start-ups do a terrible job once they have your money. I want to make sure what we do at 6Q, we keep the relationship going, and ensure a better lifetime value per customer.
Over on the Bam Creative blog, I penned two articles about mobile web usage in Australia, and a simple introduction to growth hacking.
Over 30% of Western Australian Web Users are on Mobile Devices
We recently conducted a detailed research study on more than 380 client websites that we host in Australia, which account for a wide variety of industries and audiences. We found that nearly 90% of their visitors were from Western Australia (which you’d expect, given most are predominantly WA focused) and our findings reveal that a massive 31.4% of all visitors are viewing the web on a mobile or tablet device.
A Guide to Growth Hacking
Anyone working in the tech start-up marketing space in the last few years would have heard the term growth hacking, however it is starting to spread into the vocabulary of traditional businesses as well. In this short guide to growth hacking, we explore what it all means.
Meanwhile, on the 6Q blog, I penned about company values and pulse surveys.
Creating company values that boost company culture
You’ve assembled a fantastic team of talented people. You are creating great value for your customers. Yet, for some reason, the culture within your organization isn’t heading the way you had hoped.
The Nine Netflix Company Values
The behemoth which is Netflix may be known as a global streaming video superstar, bringing entertainment to millions of customers, yet what is possibly lesser known is their eloquent and insightful company core values.
Everything you need to know about employee pulse surveys
Across the globe, there is a large and growing interest from organisations in adopting employee pulse surveys. So what are they exactly, and what benefits can you expect to receive from using them? What should you ask before you start, and what makes a successful survey?
That’s it for this month, stay tuned for the next month’s wrap-up of writing and articles.