I had my first article written and published for the Australian masthead, BRW Magazine, this month. As usual, more articles on the Bam Creative and 6Q blogs as well.
Seven strategies to avoid start-up culture burnout
As a founder of a start-up, it is easy to be brimming with passion for your product or service. You’ll likely be the first to arrive, the last to leave, and sigh quietly when people speak of weekends. While that passion you have is fantastic, it’s also dangerous if it negatively consumes your team.
Over on Medium, I followed up my previous conversion rate post with a follow on.
My landing page conversion experiments continued
Since my last post, I have continued to experiment with the same landing page, pouring effort, head scratching and a little PPC budget (Google AdWords, global budget, same ad copy, same day range (these are all one week rounds) and the same destination URL), to further look at ways of improving the conversion rates of my landing page.
On the Bam Creative blog, I continued the writing about conversion rate optimisation.
The Secret to Getting More Enquiries from your Website: conversion rate optimisation
You’ve got a great website, it is ‘on brand’ and looks the part, has good content and dozens of pages of text and images; however you feel you’re not getting enough enquiries or sales.
That’s where conversion rate optimisation (CRO) comes in. It sounds like a fancy scientific phrase, however I can assure you it’s a simpler concept than it sounds.
Over on the 6Q blog, I wrote a few articles, as per below.
57 great ways to encourage better employee health
Employees are the best asset of every organisation, and putting effort into employee wellness can encourage better teamwork, increased productivity and reduce sick leave and workplace accidents.
Benefits of Increased Job Satisfaction
Increasing job satisfaction makes great business sense. You end up with engaged employees and a better business.
There have been a number of recent workplace studies that have shown that encouraging management to focus on strategies that increase job satisfaction creates a more productive workforce and higher rates of business success.
How our start-up handles feature requests
Recently, I gave a presentation to a group of founders about our workflow in handling feature requests. I share these slides, and my thoughts, to give you a behind-the-scenes at a small start up working on a b2b SaaS product.
5 Founders talk startup company culture
From the outside, many tech start-ups look like they only focus on ping pong tables, full-time office chefs and a lot of perks. It’s not the case in reality. Many startup founders put plenty of focus on culture and hiring, as the five founders featured in this article explain.
That’s it for this month (well, at least seven articles). Stay tuned for the wrap up post next month!