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Tribune
A common complaint when speaking to managers of digital marketing teams, is the often large disconnect between being busy, and the goal of all business, being profitable. I had the same dilemma years ago. We’d start on projects, feel like… Continue Reading →
Many of us recently had a short holiday to celebrate Easter. Regardless of how you feel about the religious significance, it’s important to embrace a well-deserved break once in a while. I’ve written before about managing the tricky balance between… Continue Reading →
Many people I’ve spoken to recently have repeated the same words: new enquiries are down, because people are wary of starting new projects in the current climate. This is an excellent opportunity for you to increase your focus on sales,… Continue Reading →
Two weeks ago, I made the journey to New Zealand to attend the well-known web conference, Webstock. On my first day there, I spotted a man wearing a bright yellow T-shirt which read: Remember me? I met you at Webstock… Continue Reading →
I recently sent an email to about eight different companies looking for accommodation for a holiday I plan to take in a few months. They all have web sites, they all published email addresses, and you know how many replied… Continue Reading →
We’ve discussed Facebook, but there are plenty of other affordable, grass roots-style marketing strategies you can implement to build your business during lean times. Many online marketing strategies boil down to having the time to work on them. They are… Continue Reading →
In a recent Tribune, I suggested looking at Facebook Pages as a free marketing medium for your business. Love or hate Facebook, it will be around for a while yet, and it’s very likely that many of your target audience… Continue Reading →
I recently had the opportunity to interview Mike Brown, co-organizer of the well-renowned Webstock, New Zealand’s largest web conference. With only a few weeks to go before Webstock 2009, Mike took a few moments out of his busy schedule to… Continue Reading →
If you’ve ever read the biographies of famous contemporary entrepreneurs, you’ll learn stories of how they started a roadside lemonade stand when they were 15, or sold baseball cards to schoolyard friends at the age of 14. When I was… Continue Reading →