If you are marketing a SaaS product (or any product, really), it is very likely that you are aware of the importance of having a blog to support your other marketing activities. The SEO and audience attracting benefits of blogging… Continue Reading →
Do you want to truly understand who is buying your product or service, and the how and why they are buying it? Then you want to create ideal customer personas. What are those? A customer persona is a fictional representation… Continue Reading →
There are two extremely important elements for you to understand if you wish for your business blog to be really successful. The first is knowing who your ideal audience is, and secondly, understanding what topics resonate best with them. This… Continue Reading →
There are many benefits of writing guest posts. Over the last fifteen years, I have written hundreds of blog posts, some for me, some for my businesses, and others that were used as guest posts on external websites. Today, I… Continue Reading →
I recently published another little side project, being a guest blogging list, featuring over 1,000 websites with reasonable metrics that allow guest posts. In building this list and collating all of the data for it, it made me think about… Continue Reading →
There’s been lots of research when it comes to blog content and niche content websites and how to improve their SEO. We know, for example, that URL structure, website speed, regularly updating content, all of this is very important for… Continue Reading →
You’ve slaved over your keyboard and written a fantastic blog post. You hit publish, grab a coffee, open Google Analytics to view all the new traffic you’ve attracted, and…crickets. Sorry to break it to you, however you need to test… Continue Reading →
If you have ever tried link building, you have likely attempted to get a few guest posts published. It sounds easy, right? You write a stack of great content and then simply pitch a guest post to a great blog…. Continue Reading →
In this article, I want to share some of my absolutely favourite blogging tools I use when writing posts, and as a bonus, they also happen to either be free, or have a free option. I write and edit a… Continue Reading →
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