Startups, digital marketing, small business & more.

Category Marketing

Articles on digital marketing, offline traditional marketing and more.

How to Optimise for Better Conversion Rates

If you’re running an online business or website, you are pretty likely to have heard the term “conversion”, however maybe you don’t really understand it all. In simple terms, conversion refers to the percentage of visitors to your site who… Continue Reading →

Powerful Strategies for Building Backlinks to Your Website

Even if you have a brilliant user experience and a killer website design, if your website isn’t appearing at the top of Google for your target phrases and keywords, then you will never get enough return from your digital marketing…. Continue Reading →

29 of the Best SaaS Product Blogs to Get Inspired From in 2022

No doubt you’ve heard of some of the following 29 best SaaS product blogs that I will be sharing. You have also likely read a number of their articles, and thought there was something about them that stood out from… Continue Reading →

How to Create Ideal Customer Personas for Better Marketing

Do you want to truly understand who is buying your product or service, and the how and why they are buying it? Then you want to create ideal customer personas. What are those? A customer persona is a fictional representation… Continue Reading →

The Metrics Behind My Guest Blogging List of 1,000+ Websites

I recently published another little side project, being a guest blogging list, featuring over 1,000 websites with reasonable metrics  that allow guest posts. In building this list and collating all of the data for it, it made me think about… Continue Reading →

How to Pitch a Guest Post That Gets Positive Results

If you have ever tried link building, you have likely attempted to get a few guest posts published. It sounds easy, right? You write a stack of great content and then simply pitch a guest post to a great blog…. Continue Reading →

How to Optimise a Blog Post for SEO Success

It seems that many people, including publishers of guest posts, have a really hard time understanding how to get the maximum benefit from every blog post that you write or publish. So, here’s a guide to what has helped me… Continue Reading →

How I Improved My Blog SEO by Deleting Old Posts

I’ve been blogging here on my personal blog since way back in 2005. During this time I have built up a significant library of over 300 blog posts. Around three months ago, I deleted over 60 of these posts. That’s… Continue Reading →

I Analysed 5,239 Australian Blogs – Here’s What I Discovered

For many successful marketers, blogging is a large part of their success. In this article, I share the results of my research into the performance and SEO efforts of 5,239 Australian blogs. As part of this research, I studied one… Continue Reading →

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