No doubt you’ve heard of some of the following 29 best SaaS product blogs that I will be sharing. You have also likely read a number of their articles, and thought there was something about them that stood out from the crowd.
Well, you’re not alone. The best SaaS product blogs listed below receive tens of millions of readers every month between them. The reason they are so popular is that their owners invest so much effort into them as a high quality marketing channel.
With each of the blogs below, I have noted the product category, their domain ranking and the amount of keywords they currently rank for. I also then list the three most popular blog posts (according to Ahrefs) from each blog, so you can review what is resonating best with their audiences.
By reviewing these SaaS product blogs and their popular articles, you can build up a list of features and possible inspiration for your own blogs and content. You can also see how their blog post optimisation strategies have worked for them with the metrics I provide.
Why are SaaS companies blogging?
So why are SaaS companies seemingly so focussed on blogging? Well, according to this benchmark report, 83% of SaaS product blog traffic comes from organic search results, meaning that blogs attract traffic and therefore leads. We’ve all seen the phenomenal success some of the below blogs have generated for their companies, so it comes as no surprise.
According to this report by DemandMetric, companies that have blogs produce an average of 67% more leads monthly than companies that don’t blog. That’s an amazing lift in metrics.
On top of the success, blogging is also super cost effective, compared to other marketing channels. Once written and published, an article can generate views and leads for months and even years. Many content teams now also work on refreshing and re-promoting old blog posts as well.
A recent study of 150 top-performing SaaS brands found that 98% of them had a blog. Source: Business 2 Community
Best SaaS Product Blogs of 2022
So now that we understand the value of blogs for SaaS companies, let’s look at the best SaaS product blogs (in alphabetical order) that I will cover.
- Ahrefs
- Asana
- Buffer
- Bulk.ly
- Canva
- Chanty
- Chargify
- ClickUp
- Close
- Encharge
- Groove
- Helpscout
- Hubspot
- Intercom
- Mailmodo
- Miro
- Nextiva
- Notion
- Process Street
- Shopify
- Slack
- Square
- Teamwork
- TimeCamp
- Trello
- Trendhero
- Vero
- Webflow
- Zapier
Let’s get into the details of each of these SaaS product blogs, and what makes them stand out!
Ahrefs
Ahrefs blog
At a glance
Blog URL: https://ahrefs.com/blog/
Category: SEO
Domain rating: 90
Keywords: 95,600
Top 3 popular posts
- Top Google Searches (U.S. & Worldwide)
- Affiliate Marketing For Beginners: What It Is + How to Succeed
- 10 Free Keyword Research Tools (That Aren’t Google Keyword Planner)
Summary
Ahrefs should, of course, have a great SEO rating, given they produce one of the most popular SEO SaaS products on the planet. Not only are their articles always very data driven with a great amount of detail, they also “dog food” their own product, by including article stats on the side of each post, that covers live metrics on;
- Monthly traffic
- Linking websites
- Tweets
This is a great validation of their content and their product, in a subtle way that resonates well with their ideal audience.
Asana
Asana blog
At a glance
Blog URL: https://blog.asana.com/
Category: Project management
Domain rating: 89
Keywords: 10,200
Top 3 popular posts
- Achieve clarity at scale: Introducing the Asana Enterprise Work Graph
- Create Repeating Tasks for your Recurring To-Do’s
- Best Practices: Using Asana for Customer Relationship Management
Summary
Great to see the Asana team translating some of their popular articles into other languages. For example this article is available in French, German, Portuguese, Spanish, Traditional Chinese, Russian, Dutch, Korean, Swedish, Italian, Polish, or Japanese.
One of the things I noticed immediately on the Asana blog is having a category titled ‘Doing more with less’, which covers some great topics. Another great element of their blog is the ‘Add to Asana’ link, alongside the usual social media suspects.
Buffer
Buffer blog
At a glance
Blog URL: https://buffer.com/resources/
Category: Social Media
Domain rating: 90
Keywords: 102,000
Top 3 most popular posts
- The Best Way to Read More Books (and Remember What You’ve Read)
- How to Make a Daily Routine to Become Your Best Self
- The 10 Top Social Media Tools Brands are Using to Succeed in 2019
Summary
One of the first SaaS blogs that I got really inspired by a number of years ago, Buffer has always done a fantastic job of content on their blog. Their transparency and revealing the ups and downs of behind the scenes is refreshing to see and learn from.
Having multiple publications adds a nice element to their blogs, and helps you stick to the topic areas readers care about. It is also home to the social media management tool of the same name.
Bulk.ly
Bulk.ly blog
At a glance
Blog URL: https://bulk.ly/blog/
Category: Social media
Domain rating: 71
Keywords: 15300
Top 3 most popular posts
- Instagram Hacks: 7 Tricks To Try in 2022
- 50+ Social Media Post Ideas for Your Business in 2022
- 10 Facebook Post Ideas to Engage Your Group Members in 2022
Summary
Bulk.ly have a nice palette of header images and colours, along with the nice grid layout of the homepage. The article pages themselves have a wide colour panel at top, which helps brand each article.
They also feature a ‘listen to this content’ option at the top of some chosen articles, making it very easy for people who would rather audio than reading.
Canva
Canva blog
At a glance
Blog URL: https://www.canva.com/learn/
Category: Graphic design
Domain rating: 92
Keywords: 567,000
Top 3 most popular posts
- 30 inspirational quotes for students
- 100 color combination ideas and examples
- How to use background remover
Summary
Australian design powerhouse, Canva, does a superb job with the design of their blog posts, which is what you should expect for a design software company.
It doesn’t stop there though – they write about fantastic topics, and go all in – the articles are well illustrated and lengthy in content. The footer of each article features a related posts panel, then a deep footer, featuring a large call to action to try out Canva right away.
Chanty
Chanty blog
At a glance
Blog URL: https://www.chanty.com/blog/
Category: Communication
Domain rating: 75
Keywords: 35,200
Top 3 blog posts
- 33 Super True Mental Health Memes | Chanty Blog
- 101 Productivity Quotes to Keep You Inspired at Work – Chanty
- 50 Communication Quotes to Deliver Better Messages | Chanty
Summary
Chanty is another one of the SaaS product blogs that really pay attention to header images and the overall theme of their visuals.
They have a single form field ‘Sign Up’ CTA that appears within the content and at the footer of each post, to encourage readers to try out their tool. Their ‘Popular Posts’ panel on the top right of all articles helps keep readers on the blog.
Chargify
Chargify blog
At a glance
Blog URL: https://www.chargify.com/blog/
Category: Subscriptions
Domain rating: 77
Keywords: 3,300
Top 3 most popular posts
- Battery Ventures Leads Chargify Growth Investment
- Enterprise Subscription Pricing Strategies Explained
- 7 SaaS Subscription Model Options for Your Business
Summary
The Chargify blog is a refreshingly clean and tidy grid on the main page, linking to single column article pages with plenty of white space on either side of the content area.
This makes readers really focus on the content, which is very well written and easy to understand.
ClickUp
ClickUp blog
At a glance
Blog URL: https://clickup.com/blog/
Category: Project management
Domain rating: 84
Keywords: 191,000
Top 3 most popular posts
- 23 Best Task Management Software for Work in 2022 (Free And Paid!)
- 10 Meeting Agenda Examples & Free Templates
- 10 Examples of Professional Goals For Work 2022 | ClickUp
Summary
ClickUp is one of my favourite SaaS product blogs in this list from a visual perspective. Their use of bold and bright colours makes their blog a pleasure to view and read.
When you are in an article, there is a floating table of contents in the right hand column, which highlights where you are in the article is a nice touch.
Close
Close blog
At a glance
Blog URL: https://blog.close.com/
Category: Sales
Domain rating: 79
Keywords: 59,300
Top 3 most popular posts
- 10 Cold Email Templates for Sales Teams to Nail Outreach (2022)
- How to close sales: 30+ deal closing techniques, tips, & questions
- 25 Best Sales Strategies (and Templates) for Startups and SMBs in 2022
Summary
I have always enjoyed the content on the Close blog. Steli and his team have done an awesome job in covering anything to do with sales and prospecting in a way that is easy to read.
Their articles can be small books; some of them are well over 5,000 words in length. In fact, they have PDF ebooks as content downloads as well, proving they do a great job generating quality content.
Encharge
Encharge blog
At a glance
Blog URL: https://encharge.io/blog/
Category: Marketing automation
Domain rating: 70
Keywords: 11,300
Top 3 most popular posts
- 12 Proven Confirmation Email Templates and Examples Ready for Use
- 30 Product Launch Announcement Emails (Tips, Templates & Examples)
- 17 Examples of Aha! Moments That Have Changed Product Companies Forever
Summary
The Encharge blog has had plenty of design love when being created. The use of beautiful large type in the articles, and large ‘column breaking’ call to action boxes with plenty of illustrations makes each article a pleasure to read.
They use automated chat windows as you progress down the article, to encourage readers to engage with the Encharge team, a tactic I am sure is paying off well for them.
Groove
Groove blog
At a glance
Blog URL: https://www.groovehq.com/blog/
Category: Support
Domain rating: 84
Keywords: 37,600
Top 3 most popular posts
- 11 Reasons Customer Service is Important (When You Already Know It Is)
- Business Apology Email Example for Customer Service: A Personalized Template
- What is an SLA: Definition, Examples, and Tips for Small Businesses
Summary
I recall reading the old Groove blog, before Alex and the team wiped it all out and built an entirely new blog in 2014. They kept some of the content, and that’s great because it’s nice to be able to go back to 2013 and see what they were writing about marketing by using a blog back then.
Yes, they were way ahead of the curve for most of the SaaS product companies at the time, using their blog as the central marketing vehicle. The current version of the Groove blog is beautiful and well written, as it has always been
Help Scout
Help Scout blog
At a glance
Blog URL: https://www.helpscout.com/blog/
Category: Support
Domain rating: 89
Keywords: 93,800
Top 3 most popular posts
- How to Write a Value Proposition (+ 6 Modern Examples)
- 21 Key Customer Service Skills (and How to Develop Them)
- Color Psychology in Marketing and Branding is All About Context
Summary
I am a massive fan of the HelpScout blog, and have followed their growth over the last 5+ years. Their attention to detail when it comes to design is apparent in their product as well as their blog and guides. Everything has been carefully crafted to be enjoyable to read or skim.
A bonus is they have a second publication called In the Works, which is a beautifully designed space for mission focused business owners and founders. Check it out over here.
HubSpot
HubSpot blog
At a glance
Blog URL: https://blog.hubspot.com/
Category: CRM
Domain rating: 93
Keywords: 3,600,000
Top 3 most popular posts
- The 100 Most Famous Quotes of All Time
- 445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute
- 60 Small Business Ideas for Anyone Who Wants to Run Their Own Business
Summary
Hubspot are a content powerhouse, generating daily podcasts, multiple video channels, ebooks, courses, and more. No wonder their blog is super popular and polished as well.
A feature I thought was very neat is their use of filtering articles by your knowledge level, with options for beginner, intermediate and advanced.
Intercom
Intercom blog
At a glance
Blog URL: https://www.intercom.com/blog/
Category: Support
Domain rating: 90
Keywords: 30,500
Top 3 most popular posts
- How customer service chatbots are redefining customer engagement
- How to Make Product Improvements: Strategies & Examples
- RICE: Simple prioritization for product managers
Summary
I first noticed Intercom a number of years ago with their impressive range of PDF guides that they published, all of which had evidently as much care as creating a regular book. Their attention to crafting beautiful content is impressive.
Mailmodo
Mailmodo blog
At a glance
Blog URL: https://www.mailmodo.com/guides/
Category: Email marketing
Domain rating: 62
Keywords: 37,400
Top 3 most popular posts
- How to Set up and Use GoDaddy Professional Email in 2022
- A Guide on How to Enable Email Thread And Keep Them Organized
- Mailer Daemon 101: Your Guide to Tackle Spam the Right Way
Summary
One of my favourite parts of the Mailmodo blog is their clever ‘What you should do next’ panels in the footer of most blog posts. This directs the reader to complete one or more of the three goals that Mailmodo would like you to achieve; schedule a call, sign up to use Mailmodo or keep reading their blog.
Miro
Miro blog
At a glance
Blog URL: https://miro.com/blog/
Category: Team collaboration
Domain rating: 86
Keywords: 37,500
Top 3 most popular posts
- Complete stakeholder mapping guide
- What is a concept map: definition and types
- What is a context diagram and how do you use it?
Summary
Miro have earned their spot on this best SaaS product blogs list by having great attention to detail with their images, as well as their embedding of templates within their articles, so readers can jump in straight away and use the Miro product.
Nextiva
Nextiva blog
At a glance
Blog URL: https://www.nextiva.com/blog/
Category: VOIP
Domain rating: 80
Keywords: 93,800
Top 3 most popular posts
- How to Call the UK from the US | Dialing Guide + Area Codes
- What is Business Communication? Why Do You Need It
- What is VoIP? The Complete Guide to Voice over IP Calling
Summary
The content team at Nextiva have done a good job of creating content about phone and video communications into a way that is easy to read and interesting.
Their main blog page uses a variety of column and grid styles to make things visually interesting whilst still staying pretty consistent. Adding to the professional feel, a number of their blog posts, such as this one, have custom infographics to help back up their text content.
Notion
Notion blog
At a glance
Blog URL: https://www.notion.so/blog
Category: Documentation
Domain rating: 91
Keywords: 6,800
Top 3 most popular posts
- Herding elephants: Lessons learned from sharding Postgres at Notion
- Taking building blocks beyond the workspace – Welcome, Automate.io!
- A meeting notes template that’s impactful and effective
Summary
Notion have a beautiful monochromatic palette to their branding and publishing, with the liberal use of black and white and solid colours when they deviate from that. The use of serif and sans serif type gives their blog a stylish yet modern feel.
A number of their posts, such as this example, feature looping videos showing their product in use, adding a great story telling element to case studies.
Process Street
Process Street blog
At a glance
Blog URL: https://www.process.st/blog/
Category: Workflow management
Domain rating: 78
Keywords: 162,000
Top 3 most popular posts
- How to Write a Proposal and Get What You Want (Free Templates)
- What is an SOP? 16 Essential Steps to Writing Standard Operating Procedures (+20 Free Templates)
- 50+ Free & Easy SOP Templates (Sample SOPs to Record Standard Procedures)
Summary
Process Street have earned their place on this list of best SaaS product blogs by having simple uncluttered articles in a one column layout, focussing purely on the interesting content they produce.
Shopify
Shopify blog
At a glance
Blog URL: https://www.shopify.com/blog
Category: eCommerce
Domain rating: 95
Keywords: 862,000
Top 3 most popular blog posts
- 200+ Best Motivational Quotes To Encourage Your Success (2022)
- The 12 Best Free Video Editing Software for 2022
- What Is Dropshipping and How Does It Work? (2022)
Summary
The Shopify blog is one of the most popular blogs on the web, and it’s easy to see why. They have published over 2,000 articles, and have more than half a million websites linking to them.
Where they can, they even create and embed videos from their ‘Learn with Shopify’ YouTube channel (with over 200,000 subscribers), to give you more ways of consuming their content. You can learn absolutely everything about ecommerce on their blog and video series.
Slack
Slack blog
At a glance
Blog URL: https://slack.com/intl/en-au/blog
Category: Communication
Domain rating: 92
Keywords: 797,000
Top 3 most popular posts
- Salesforce completes acquisition of Slack
- What is diagonal communication? | Slack
- Types of electronic communication in business | Slack
Summary
The title of the Slack blog is “Several people are typing”, which is a status you see when using Slack, and is a clever way to tie the product in with their content.
They have a nice floating Table of Contents like a few other blogs on this list. For a blog that can be a little more developer heavy than others, it is still a very attractive and easy to understand read.
Square
Square blog
At a glance
Blog URL: https://squareup.com/au/en/townsquare
Category: Payment processing
Domain rating: 93
Keywords: 1,000,000
Top 3 blog posts
- What Is NFC? All You Need to Know About Near Field Communication | Square
- What Is Cost of Goods Sold and How Do You Calculate It? | Square
- What Is a POS System and How Does It Work?
Summary
Square has really focused on their SEO efforts with their blog, earning them a jaw dropping million keywords that they rank for (the second highest amount of any blog on this list).
It would be easy as a payment processing company to have an extremely boring blog, yet they have avoided that by diving into all things small business and finance.
Teamwork
Teamwork blog
At a glance
Blog URL: https://www.teamwork.com/blog/
Category: Project management
Domain rating: 81
Keywords: 34,900
Top 3 most popular posts
- The 5 Stages of Team Development
- How to create a project timeline: The ultimate guide
- Understanding project deliverables: A complete breakdown with examples
Summary
The blog main page on Teamwork has a great headline at the top “deliver. grow. scale. Learn how to level-up your client work and grow your business”. This sums up exactly what the posts and content they are producing is designed to do.
They use a liberal amount of custom illustrations throughout their blog posts, and along with the subtle “percentage of reading” progress bar at the top of each article, this blog stands out.
TimeCamp
TimeCamp blog
At a glance
Blog URL: https://www.timecamp.com/blog/
Category: Time tracking
Domain rating: 75
Keywords: 66,100
Top 3 most popular posts
- 20 Most Inspiring Quotes About Time for 2022 – TimeCamp
- 12 Daily Schedule Template Ideas – TimeCamp
- The 17 Best (and Free) Note Taking Apps for Android – TimeCamp
Summary
The TimeCamp blog has an interesting fixed floating panel on the right hand side with three dot points as a call to action in signing up to use TimeCamp. The simplicity is a nice breath of fresh air from many of the noisy CTA panels we see.
Another small difference. Unlike most of the other blogs on this list, the TimeCamp blog allows comments, which is fairly unusual for most business blogs nowadays.
Trello
Trello blog
At a glance
Blog URL: https://blog.trello.com/
Category: Project management
Domain rating: 91
Keywords: 70,900
Top 3 most popular posts
- Teste de personalidade MBTI: você conhece essa metodologia?
- 5 best morning routine ideas of productive people | Trello
- How To Write An Effective Project Plan In 6 Simple Steps
Summary
No list of best SaaS product blogs is complete without a mention of the Trello blog. They have done a fantastic job of creating a valuable resource that is enjoyed by a huge audience.
Interestingly, this is the only blog on this list that has a non-English post in their top three most popular articles. The number one place goes to an article in Portuguese.
Trendhero
Trendhero blog
At a glance
Blog URL: https://trendhero.io/blog/
Category: Social media
Domain rating: 65
Keywords: 15,500
Top 3 most popular blog posts
- 15 Ways to Get 10K Followers on Instagram – trendHERO
- How to Find Someone on Instagram in 2021 – trendHERO
- How to Access Instagram Follower Count History (2022) – trendHERO
Summary
The Trendhero blog features a nice design and layout, and their choice of full width photograph in the header of each article gives it a nice touch.
The great feature Trendhero have is a gated content tool, called the Instagram Engagement Rate Calculator. It’s a call to action on every blog page, and leads you into basic metrics on any Instagram account. To get a full report, you then sign up to their product.
Vero
Vero blog
At a glance
Blog URL: https://www.getvero.com/resources/
Category: Email marketing
Domain rating: 76
Keywords: 13,100
Top 3 most popular posts
- 50 Email Newsletters Every Marketer Should Subscribe To – Vero Blog
- What are webhooks: How they work and how to set them up
- Promotional Emails: 33 Examples, Ideas, Best Practices [Updated 2020]
Summary
The Vero blog pops with their use of solid colours and a restricted colour palette. The simple icons and wireframe drawings give it a fun edge.
Their use of the blog for both product updates, visions for the future as well as typical blog posts, is a good way to engage with existing and potential customers.
Webflow
Webflow blog
At a glance
Blog URL: https://webflow.com/blog
Category: Website building
Domain rating: 92
Keywords: 70,200
Top 3 most popular posts
- 26 best color combinations for your next design
- 22 best freelance websites to find work in 2022
- 23 best small business website examples and designs
Summary
As a design tool, Webflow stands out and their blog is no exception. There has been a lot of design thought put into their blog, and it shows.
The ebooks and use of ‘Reading Lists’ to segment content into design topics is a great touch to an already fantastic resource for people interested in web design and development.
Zapier
Zapier blog
At a glance
Blog URL: https://zapier.com/blog/
Category: Automation
Domain rating: 91
Keywords: 833,000
Top 3 most popular posts
- 8 best to do list apps of 2022
- The 7 best URL shorteners of 2022
- The best free project management software
Summary
Zapier earns a solid place on this list of best SaaS product blogs for their beautiful typography, imagery and attention to creating great content.
Their large and prominent mailing list call to action has no doubt earned them a large mailing list, and I can see why.
In Conclusion
I trust that you found plenty of features and elements in some of the above product blogs to inspire you with any new blog overhauls or blogs that you create.
The above 28 best SaaS product blogs are a great source of inspiration on a number of levels; from the design, to the content they produce and their SEO efforts and results.
I trust that this post has helped inspire you, and I wish you well on implementing some of your new ideas and thoughts.
Entrepreneur, 