No doubt you’ve heard of some of the following 29 best SaaS product blogs that I will be sharing. You have also likely read a number of their articles, and thought there was something about them that stood out from the crowd.

Well, you’re not alone. The best SaaS product blogs listed below receive tens of millions of readers every month between them. The reason they are so popular is that their owners invest so much effort into them as a high quality marketing channel.

With each of the blogs below, I have noted the product category, their domain ranking and the amount of keywords they currently rank for. I also then list the three most popular blog posts (according to Ahrefs) from each blog, so you can review what is resonating best with their audiences.

By reviewing these SaaS product blogs and their popular articles, you can build up a list of features and possible inspiration for your own blogs and content. You can also see how their blog post optimisation strategies have worked for them with the metrics I provide.

Why are SaaS companies blogging?

So why are SaaS companies seemingly so focussed on blogging? Well, according to this benchmark report, 83% of SaaS product blog traffic comes from organic search results, meaning that blogs attract traffic and therefore leads. We’ve all seen the phenomenal success some of the below blogs have generated for their companies, so it comes as no surprise.

According to this report by DemandMetric, companies that have blogs produce an average of 67% more leads monthly than companies that don’t blog. That’s an amazing lift in metrics.

On top of the success, blogging is also super cost effective, compared to other marketing channels. Once written and published, an article can generate views and leads for months and even years. Many content teams now also work on refreshing and re-promoting old blog posts as well.

A recent study of 150 top-performing SaaS brands found that 98% of them had a blog. Source: Business 2 Community

Best SaaS Product Blogs of 2022

So now that we understand the value of blogs for SaaS companies, let’s look at the best SaaS product blogs (in alphabetical order) that I will cover.

  • Ahrefs
  • Asana
  • Buffer
  • Bulk.ly
  • Canva
  • Chanty
  • Chargify
  • ClickUp
  • Close
  • Encharge
  • Groove
  • Helpscout
  • Hubspot
  • Intercom
  • Mailmodo
  • Miro
  • Nextiva
  • Notion
  • Process Street
  • Shopify
  • Slack
  • Square
  • Teamwork
  • TimeCamp
  • Trello
  • Trendhero
  • Vero
  • Webflow
  • Zapier

Let’s get into the details of each of these SaaS product blogs, and what makes them stand out!

Ahrefs

Ahrefs blog

Ahrefs blog

At a glance

Blog URL: https://ahrefs.com/blog/
Category: SEO
Domain rating: 90
Keywords: 95,600

Top 3 popular posts

Summary

Ahrefs should, of course, have a great SEO rating, given they produce one of the most popular SEO SaaS products on the planet. Not only are their articles always very data driven with a great amount of detail, they also “dog food” their own product, by including article stats on the side of each post, that covers live metrics on;

  • Monthly traffic
  • Linking websites
  • Tweets

This is a great validation of their content and their product, in a subtle way that resonates well with their ideal audience.

^ Back to Top

Asana

Asana blog

Asana blog

At a glance

Blog URL: https://blog.asana.com/
Category: Project management
Domain rating: 89
Keywords: 10,200

Top 3 popular posts

Summary

Great to see the Asana team translating some of their popular articles into other languages. For example this article is available in French, German, Portuguese, Spanish, Traditional Chinese, Russian, Dutch, Korean, Swedish, Italian, Polish, or Japanese.

One of the things I noticed immediately on the Asana blog is having a category titled ‘Doing more with less’, which covers some great topics. Another great element of their blog is the ‘Add to Asana’ link, alongside the usual social media suspects.

^ Back to Top

Buffer

Buffer blog

Buffer blog

At a glance

Blog URL: https://buffer.com/resources/
Category: Social Media
Domain rating: 90
Keywords: 102,000

Top 3 most popular posts

Summary

One of the first SaaS blogs that I got really inspired by a number of years ago, Buffer has always done a fantastic job of content on their blog. Their transparency and revealing the ups and downs of behind the scenes is refreshing to see and learn from.

Having multiple publications adds a nice element to their blogs, and helps you stick to the topic areas readers care about.

^ Back to Top

Bulk.ly

Bulk.ly blog

Bulk.ly blog

At a glance

Blog URL: https://bulk.ly/blog/
Category: Social media
Domain rating: 71
Keywords: 15300

Top 3 most popular posts

Summary

Bulk.ly have a nice palette of header images and colours, along with the nice grid layout of the homepage. The article pages themselves have a wide colour panel at top, which helps brand each article.

They also feature a ‘listen to this content’ option at the top of some chosen articles, making it very easy for people who would rather audio than reading.

^ Back to Top

Canva

Canva blog

Canva blog

At a glance

Blog URL: https://www.canva.com/learn/
Category: Graphic design
Domain rating: 92
Keywords: 567,000

Top 3 most popular posts

Summary

Australian design powerhouse, Canva, does a superb job with the design of their blog posts, which is what you should expect for a design software company.

It doesn’t stop there though – they write about fantastic topics, and go all in – the articles are well illustrated and lengthy in content. The footer of each article features a related posts panel, then a deep footer, featuring a large call to action to try out Canva right away.

^ Back to Top

Chanty

Chanty blog

Chanty blog

At a glance

Blog URL: https://www.chanty.com/blog/
Category: Communication
Domain rating: 75
Keywords: 35,200

Top 3 blog posts

Summary

Chanty is another one of the SaaS product blogs that really pay attention to header images and the overall theme of their visuals.

They have a single form field ‘Sign Up’ CTA that appears within the content and at the footer of each post, to encourage readers to try out their tool. Their ‘Popular Posts’ panel on the top right of all articles helps keep readers on the blog.

^ Back to Top

Chargify

Chargify blog

Chargify blog

At a glance

Blog URL: https://www.chargify.com/blog/
Category: Subscriptions
Domain rating: 77
Keywords: 3,300

Top 3 most popular posts

Summary

The Chargify blog is a refreshingly clean and tidy grid on the main page, linking to single column article pages with plenty of white space on either side of the content area.

This makes readers really focus on the content, which is very well written and easy to understand.

^ Back to Top

ClickUp

ClickUp blog

ClickUp blog

At a glance

Blog URL: https://clickup.com/blog/
Category: Project management
Domain rating: 84
Keywords: 191,000

Top 3 most popular posts

Summary

ClickUp is one of my favourite SaaS product blogs in this list from a visual perspective. Their use of bold and bright colours makes their blog a pleasure to view and read.

When you are in an article, there is a floating table of contents in the right hand column, which highlights where you are in the article is a nice touch.

^ Back to Top

Close

Close blog

Close blog

At a glance

Blog URL: https://blog.close.com/
Category: Sales
Domain rating: 79
Keywords: 59,300

Top 3 most popular posts

Summary

I have always enjoyed the content on the Close blog. Steli and his team have done an awesome job in covering anything to do with sales and prospecting in a way that is easy to read.

Their articles can be small books; some of them are well over 5,000 words in length. In fact, they have PDF ebooks as content downloads as well, proving they do a great job generating quality content.

^ Back to Top

Encharge

Encharge blog

Encharge blog

At a glance

Blog URL: https://encharge.io/blog/
Category: Marketing automation
Domain rating: 70
Keywords: 11,300

Top 3 most popular posts

Summary

The Encharge blog has had plenty of design love when being created. The use of beautiful large type in the articles, and large ‘column breaking’ call to action boxes with plenty of illustrations makes each article a pleasure to read.

They use automated chat windows as you progress down the article, to encourage readers to engage with the Encharge team, a tactic I am sure is paying off well for them.

^ Back to Top

Groove

Groove blog

Groove blog

At a glance

Blog URL: https://www.groovehq.com/blog/
Category: Support
Domain rating: 84
Keywords: 37,600

Top 3 most popular posts

Summary

I recall reading the old Groove blog, before Alex and the team wiped it all out and built an entirely new blog in 2014. They kept some of the content, and that’s great because it’s nice to be able to go back to 2013 and see what they were writing about marketing by using a blog back then.

Yes, they were way ahead of the curve for most of the SaaS product companies at the time, using their blog as the central marketing vehicle. The current version of the Groove blog is beautiful and well written, as it has always been

^ Back to Top

Help Scout

Helpscout blog

Help Scout blog

At a glance

Blog URL: https://www.helpscout.com/blog/
Category: Support
Domain rating: 89
Keywords: 93,800

Top 3 most popular posts

Summary

I am a massive fan of the HelpScout blog, and have followed their growth over the last 5+ years. Their attention to detail when it comes to design is apparent in their product as well as their blog and guides. Everything has been carefully crafted to be enjoyable to read or skim.

A bonus is they have a second publication called In the Works, which is a beautifully designed space for mission focused business owners and founders. Check it out over here.

^ Back to Top

HubSpot

Best SaaS product blogs: HubSpot

HubSpot blog

At a glance

Blog URL: https://blog.hubspot.com/
Category: CRM
Domain rating: 93
Keywords: 3,600,000

Top 3 most popular posts

Summary

Hubspot are a content powerhouse, generating daily podcasts, multiple video channels, ebooks, courses, and more. No wonder their blog is super popular and polished as well.

A feature I thought was very neat is their use of filtering articles by your knowledge level, with options for beginner, intermediate and advanced.

^ Back to Top

Intercom

Intercom blog

Intercom blog

At a glance

Blog URL: https://www.intercom.com/blog/
Category: Support
Domain rating: 90
Keywords: 30,500

Top 3 most popular posts

Summary

I first noticed Intercom a number of years ago with their impressive range of PDF guides that they published, all of which had evidently as much care as creating a regular book. Their attention to crafting beautiful content is impressive.

^ Back to Top

Mailmodo

Mailmodo blog

Mailmodo blog

At a glance

Blog URL: https://www.mailmodo.com/guides/
Category: Email marketing
Domain rating: 62
Keywords: 37,400

Top 3 most popular posts

Summary

One of my favourite parts of the Mailmodo blog is their clever ‘What you should do next’ panels in the footer of most blog posts. This directs the reader to complete one or more of the three goals that Mailmodo would like you to achieve; schedule a call, sign up to use Mailmodo or keep reading their blog.

^ Back to Top

Miro

Best SaaS product blogs: Miro

Miro blog

At a glance

Blog URL: https://miro.com/blog/
Category: Team collaboration
Domain rating: 86
Keywords: 37,500

Top 3 most popular posts

Summary

Miro have earned their spot on this best SaaS product blogs list by having great attention to detail with their images, as well as their embedding of templates within their articles, so readers can jump in straight away and use the Miro product.

^ Back to Top

Nextiva

Nextiva blog

Nextiva blog

At a glance

Blog URL: https://www.nextiva.com/blog/
Category: VOIP
Domain rating: 80
Keywords: 93,800

Top 3 most popular posts

Summary

The content team at Nextiva have done a good job of creating content about phone and video communications into a way that is easy to read and interesting.

Their main blog page uses a variety of column and grid styles to make things visually interesting whilst still staying pretty consistent. Adding to the professional feel, a number of their blog posts, such as this one, have custom infographics to help back up their text content.

^ Back to Top

Notion

Notion blog

Notion blog

At a glance

Blog URL: https://www.notion.so/blog
Category: Documentation
Domain rating: 91
Keywords: 6,800

Top 3 most popular posts

Summary

Notion have a beautiful monochromatic palette to their branding and publishing, with the liberal use of black and white and solid colours when they deviate from that. The use of serif and sans serif type gives their blog a stylish yet modern feel.

A number of their posts, such as this example, feature looping videos showing their product in use, adding a great story telling element to case studies.

^ Back to Top

Process Street

Process Street blog

Process Street blog

At a glance

Blog URL: https://www.process.st/blog/
Category: Workflow management
Domain rating: 78
Keywords: 162,000

Top 3 most popular posts

Summary

Process Street have earned their place on this list of best SaaS product blogs by having simple uncluttered articles in a one column layout, focussing purely on the interesting content they produce.

^ Back to Top

Shopify

Shopify blog

Shopify blog

At a glance

Blog URL: https://www.shopify.com/blog
Category: eCommerce
Domain rating: 95
Keywords: 862,000

Top 3 most popular blog posts

Summary

The Shopify blog is one of the most popular blogs on the web, and it’s easy to see why. They have published over 2,000 articles, and have more than half a million websites linking to them.

Where they can, they even create and embed videos from their ‘Learn with Shopify’ YouTube channel (with over 200,000 subscribers), to give you more ways of consuming their content. You can learn absolutely everything about ecommerce on their blog and video series.

^ Back to Top

Slack

Best SaaS product blogs: Slack

Slack blog

At a glance

Blog URL: https://slack.com/intl/en-au/blog
Category: Communication
Domain rating: 92
Keywords: 797,000

Top 3 most popular posts

Summary

The title of the Slack blog is “Several people are typing”, which is a status you see when using Slack, and is a clever way to tie the product in with their content.

They have a nice floating Table of Contents like a few other blogs on this list. For a blog that can be a little more developer heavy than others, it is still a very attractive and easy to understand read.

^ Back to Top

Square

Square blog

Square blog

At a glance

Blog URL: https://squareup.com/au/en/townsquare
Category: Payment processing
Domain rating: 93
Keywords: 1,000,000

Top 3 blog posts

Summary

Square has really focused on their SEO efforts with their blog, earning them a jaw dropping million keywords that they rank for (the second highest amount of any blog on this list).

It would be easy as a payment processing company to have an extremely boring blog, yet they have avoided that by diving into all things small business and finance.

^ Back to Top

Teamwork

Teamwork blog

Teamwork blog

At a glance

Blog URL: https://www.teamwork.com/blog/
Category: Project management
Domain rating: 81
Keywords: 34,900

Top 3 most popular posts

Summary

The blog main page on Teamwork has a great headline at the top “deliver. grow. scale. Learn how to level-up your client work and grow your business”. This sums up exactly what the posts and content they are producing is designed to do.

They use a liberal amount of custom illustrations throughout their blog posts, and along with the subtle “percentage of reading” progress bar at the top of each article, this blog stands out.

^ Back to Top

TimeCamp

TimeCamp blog

TimeCamp blog

At a glance

Blog URL: https://www.timecamp.com/blog/
Category: Time tracking
Domain rating: 75
Keywords: 66,100

Top 3 most popular posts

Summary

The TimeCamp blog has an interesting fixed floating panel on the right hand side with three dot points as a call to action in signing up to use TimeCamp. The simplicity is a nice breath of fresh air from many of the noisy CTA panels we see.

Another small difference. Unlike most of the other blogs on this list, the TimeCamp blog allows comments, which is fairly unusual for most business blogs nowadays.

^ Back to Top

Trello

Best SaaS product blogs: Trello

Trello blog

At a glance

Blog URL: https://blog.trello.com/
Category: Project management
Domain rating: 91
Keywords: 70,900

Top 3 most popular posts

Summary

No list of best SaaS product blogs is complete without a mention of the Trello blog. They have done a fantastic job of creating a valuable resource that is enjoyed by a huge audience.

Interestingly, this is the only blog on this list that has a non-English post in their top three most popular articles. The number one place goes to an article in Portuguese.

^ Back to Top

Trendhero

Trendhero blog

Trendhero blog

At a glance

Blog URL: https://trendhero.io/blog/
Category: Social media
Domain rating: 65
Keywords: 15,500

Top 3 most popular blog posts

Summary

The Trendhero blog features a nice design and layout, and their choice of full width photograph in the header of each article gives it a nice touch.

The great feature Trendhero have is a gated content tool, called the Instagram Engagement Rate Calculator. It’s a call to action on every blog page, and leads you into basic metrics on any Instagram account. To get a full report, you then sign up to their product.

^ Back to Top

Vero

Vero blog

Vero blog

At a glance

Blog URL: https://www.getvero.com/resources/
Category: Email marketing
Domain rating: 76
Keywords: 13,100

Top 3 most popular posts

Summary

The Vero blog pops with their use of solid colours and a restricted colour palette. The simple icons and wireframe drawings give it a fun edge.

Their use of the blog for both product updates, visions for the future as well as typical blog posts, is a good way to engage with existing and potential customers.

^ Back to Top

Webflow

Best SaaS product blogs: Webflow

Webflow blog

At a glance

Blog URL: https://webflow.com/blog
Category: Website building
Domain rating: 92
Keywords: 70,200

Top 3 most popular posts

Summary

As a design tool, Webflow stands out and their blog is no exception. There has been a lot of design thought put into their blog, and it shows.

The ebooks and use of ‘Reading Lists’ to segment content into design topics is a great touch to an already fantastic resource for people interested in web design and development.

^ Back to Top

Zapier

Zapier blog

Zapier blog

At a glance

Blog URL: https://zapier.com/blog/
Category: Automation
Domain rating: 91
Keywords: 833,000

Top 3 most popular posts

Summary

Zapier earns a solid place on this list of best SaaS product blogs for their beautiful typography, imagery and attention to creating great content.

Their large and prominent mailing list call to action has no doubt earned them a large mailing list, and I can see why.

^ Back to Top

In Conclusion

I trust that you found plenty of features and elements in some of the above product blogs to inspire you with any new blog overhauls or blogs that you create.

The above 28 best SaaS product blogs are a great source of inspiration on a number of levels; from the design, to the content they produce and their SEO efforts and results.

I trust that this post has helped inspire you, and I wish you well on implementing some of your new ideas and thoughts.

Sharing is caring!