Miles Burke

Startups, digital marketing, small business & more.

SaaS Product Marketing: Strategies for Sustainable Growth

SaaS (Software As A Service) businesses have carved out a powerful niche in the modern digital economy. Their ability to scale quickly, adapt to user needs, and deliver value on a recurring basis makes them incredibly appealing; but also fiercely… Continue Reading →

What Is Broken Link Building and How It Helps With SEO

Broken link building is one of those SEO strategies that feels a bit like digital archaeology—you’re digging through the web to uncover links that have long since crumbled, then offering a valuable replacement from your own content. When you think… Continue Reading →

70 Clever Restaurant Marketing Ideas: Ways to Promote Your Restaurant, Cafe or Bar

For the last two years, I have been a co-owner of a pizza restaurant in my neighbourhood. During that time, I have tried a variety of strategies to promote the business and increase customers and turnover. I’ve distilled many of… Continue Reading →

Niche Website Project – Month 4 Report

Back in November last year, I started a niche website project, using both typical manual post writing, as well as programmatic SEO techniques. If you haven’t, you can read the month one report, the month two report, and month three… Continue Reading →

How to Optimise for Better Conversion Rates

If you’re running an online business or website, you are pretty likely to have heard the term “conversion”, however maybe you don’t really understand it all. In simple terms, conversion refers to the percentage of visitors to your site who… Continue Reading →

Niche Website Report for Month 3

I’m back with my third niche website report, now that January is over. For those who don’t know, I started building a niche website back in November, using both manual writing and programmatic SEO techniques. You can catch up by… Continue Reading →

Why You Should Be Updating Old Blog Posts

You spent hours and hours in research, writing and formatting, then promoting that fantastic blog post 18 months ago. You were so proud of it, you shared it far and wide. Then you moved on to your next killer blog… Continue Reading →

Niche Website Project Month 2

A quick recap on my niche website project. At the start of November, I purchased a new domain name, and started building a niche website, using both manual writing and programmatic SEO. You can read the month one report here…. Continue Reading →

What Is Programmatic SEO and How Does It Work?

In the late nineties, I was involved in the idea of creating a database driven website, featuring all the towns in Western Australia. Each page on the website had attractions, places to eat, places to stay and more. It ended… Continue Reading →

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