I’ve spent dozens of hours, reading over 650 growth hacking articles in my mission of collating the ten best articles every week to send to my growth.email subscribers. Now, with 22 issues in the archives, I have categorised and listed 212 of the best growth articles for you below.

You can scroll down to see the entire list, or use this index to jump to that section;

Affiliate & Referral Marketing
Chatbots & Messaging
Content Marketing
Conversion Rate Optimisation
Email Marketing
General Growth Marketing
Growth tools
Influencer Marketing
Pay Per Click
Public Relations
Product & Pricing
Search Engine Optimisation
Social Media Marketing
Video Marketing

212 Killer Growth Hacking Articles Published This Year


Affiliate & Referral Marketing

“Referral sales means closing your new and current customers on the concept of introducing you to other companies that are likely to need the solution you’ve built.” – Steli Efti.

How To Use Affiliate Marketing to Grow Your eCommerce Business by David Tile

3 Ways To Use Referral Marketing To Generate More Sales For Your e-Commerce Store by George Vasiliadis

The B2B referral sales system: The magical outbound growth engine most startups never use! by Steli Efti

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“Analytics not only tells you what is problems you have on your website; it will also tell you what changes you need to make to fix these problems.You just have to examine and analyze the data carefully.” – Khalid Saleh

Excel template for cohort analyses in SaaS by Christoph Janz

12 Google Analytics Custom Reports to Help You Grow Faster by Shanelle Mullin

LinkedIn Analytics: A Guide for Marketers by Kaylynn Chong

You’re Doing It Wrong: A Guide to Mobile Organic Attribution by Alex Austin

How to Setup Google AMP Webpages with Analytics Tracking by Dmytro Spilka

How to Use Google Analytics to Increase Conversions by Khalid Saleh

Marketing Attribution Models: Choosing the Right One (and Mistakes to Avoid) by Referral SaaSquatch

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Growth marketing analytics

Growth analytics. Source: Pexels.


Chatbots & Messaging

“There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them.” – Matthew Barby.

Life Beyond Email: Chatbot Marketing by Matthew Barby

7 reasons why messaging should mirror real conversations by Benjamin J Keyser

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“To get traction, implement these ten strategies top writers use to identify questions, drive traffic, build community, and creating a huge, loyal following fast.” – Josh Fechter

How to Get Thousands of Leads from Quora in Five Months by Josh Fechter

Growth Hacking Reddit: 10k+ Visitors Each Month (For Free) by Eddy Azar

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Content Marketing

“A content upgrade plays on the fear of missing out because the reader has already invested a lot of time into the content – they want the full picture, but part of it’s being held back.” – Sujan Patel.

The Best Way to Get More Results From Your Content by Brian Sutter

How To Deliver Large-Scale Projects Using A Content Hub Strategy by Chad Harwood-Jones

7 Traits That REALLY Define High-Quality Content by Larry Kim

How To Promote Your Blog With 107 Content Promotion Tactics by Nathan Ellering

How to Get Your Writing on the Road to Being Read and Spread by Robert Bruce

User-Generated Content May be the Ultimate Conversion Tool (Bonus Download) by Jon MacDonald

10 ways copy can make you more money right now by Annie Maguire

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love by Jen Havice

How to Make Visual Content More Meaningful by Nathan Ellering

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year) by Tyler Hakes

How to Get 100,000 People to See Your Blog Post by Len Markidan

How to Use FOMO to Increase Traffic & Conversions by Sujan Patel

How New SaaS Companies Should Be Using Content Marketing by Sujan Patel

40 Ways to Repurpose Your Blog Content (And Why You Should) by Mary Fernandez

How to Write Phenomenal Blog Posts in a World Full of Average Ones by Lauren Holliday

How 4 Top SaaS Companies Use Content to Strengthen Their Product Marketing by Ben Mulholland

The Subterranean Foundations of Any Good Content Marketing Strategy by Robert Bruce

How to Know Exactly What Content to Deliver to Convert More Prospects by Brian Clark

Online Content: Is Longer Really Better? by Jacob Baadsgaard

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months by Neil Patel

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“Put simply, copywriting is writing to persuade, convert, and sell. Good copywriting gets clicks, shares, and opens. Bad copywriting gets swept under the rug.” – Robbie Richards.

13 Killer SEO Copywriting Tips (With Examples and A/B Tests) by Robbie Richards

66 Copywriting Tips that Will Boost Your Conversion Rates by 327% by Cornelia Cozmiuc

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Conversion Rate Optimisation

“According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.” So, what’s going wrong? – Neil Patel.

There isn’t a way I could include a list of growth hacking articles, without covering conversion rate optimisation (CRO for short). CRO can often make or break a campaign, and these links will explain how.

Thank you pages: 7 ways I’ve increased retention and conversion (2016) by Talia Wolf

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test by Johnathan Dane

Optimize Your Site for Conversions: Deconstructing Strategies that Work by Bree Chapin

A Roadmap to Creating An Effective Personalization Strategy by Chris Goward

31 Mobile Landing Page Ideas To Help You Fly Above Your Competition by Cynthia Meyer

22 Effective Ways to Use Landing Page Social Proof [Original Research] by Cynthia Meyer

Data-Driven Optimization: How The Moneyball Method Can Deliver Increased Revenues by Jon MacDonald

User Experience Testing: A Conversion-Focused Guide by Alex Birkett

100 Must Read Resources on Conversion Optimization by Sinan Hatahet

The Breadcrumb Technique – Landing Page Test Doubles Conversion Rate by Johnathan Dane

10 Ways To Make Your Lead Generation Website Convert On The First Visit by Brad Shorr

Funnel Hacking: More Crucial than Growth Hacking by Audrey Melnik

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires by Nathaniel Cheung

How to Increase the Revenue Value of Your Homepage by 851% by Neil Patel

Beyond A vs. B: How to get better results with better experiment design by Natasha Wahid

Four Principles for Making Experimentation Count by Lindsay M Pettingill

How to Blast Away the Top 15 Conversion Roadblocks on Your Website by Neil Patel

How to get evergreen results from your landing page optimization by Natasha Wahid

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages by Talia Wolf

The Beginner’s Guide to Google Optimize by Shanelle Mullin

How to Use Personality Science to Drive Online Conversions by Vanessa Van Edwards

The great big list of landing page tests to try by Amy Bishop

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Case Study: Nasty Gal is Killing It at ECommerce – Here’s How They Did It by Morgan Brown

2017 eCommerce Conversion Rate Trends That Are Here to Stay by Shivangi

How to Use Email Automation to Boost eCommerce Conversions by Daniel Kohn

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Email Marketing

17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal) by Alex Turnbull

Everything You Need To Know About Email Segmentation And Personalisation by Ankit Prakash

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

How To Increase Your Email Subscribers By 339% In 60 Days [Case Study] by Daniel Ndukwu

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

Email Marketing Hacks: Read This Checklist Before Hitting Send by Ajit Singh

15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) by Sarah Peterson

How to Get Your Emails Delivered to the Gmail Primary Tab Easily by Zoran Orak

How I grew my mailing list from 0 to 100,000 in 1 Month by Abdul Hafez

The Email Marketing Psychology Crash Course by Sarah Peterson

Post-Purchase Emails: How to Boost Retention & LTV by Danny Wong

How to Craft the Perfect Outreach email by Sujan Patel

Email List Management Tricks: Pay less and get more out of it by Gabor Koncz

How to Align Email Marketing to The Buyer’s Journey (With Examples) by Sam Thomas Davies

How To Send Better B2B Emails In 2017 by Melanie Kinney

Automated Outbound Sales: How Segment Increased Outbound Email Conversion by 200% by Michael Thomas

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General Growth Marketing

“To define the viral loop, you can think of it as the steps a user goes through between entering the site to inviting the next set of new users” – Andrew Chen.

These growth hacking articles are general in nature, covering many facets of how to improve growth in your product, business or service.

Grow your sales by creating urgency—featuring examples of scarcity from Booking.com and Garth Brooks

43 Founders Reveal Growth Hacking Strategies That Landed Their First Customers

Getting to $600k/mo with ConvertKit [Case Study] by Courtland Allen

25 Free Marketing Tricks I Used To Generate a Quarter-Million Page Views For My Startup by Julien Brault

7 biggest marketing strategies for 2017 by Noah Kagan

No More Hacks: Why Tired, Old Boring Processes Can Make You a Better Marketer by Brad Smith

10 lessons I learned from David Hauser’s $0 to $30M B2B SaaS interview by Chris Von Wilpert

11 Ways to Turn Prospects into Customers by Allen Finn

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It. by Meryl Ayres

Why Every Saas Company Should Try Concierge Onboarding by Sujan Patel

9 Activation Secrets You Need to Be Using by Brad Smith

Growth Is Optional: 10 Reasons Why Companies Fail At Growth by Brian Balfour

How to Choose Digital Marketing Channels for Long Term Growth by Alex Birkett

RRF: a framework for building impactful notifications by Andy Carvell

3 Cognitive Biases Stunting Your Growth by Janet Choi

7 Modern Marketing Frameworks Every Startup Needs to Know by Lloyd Alexander

Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter by Sean Ellis

Find the key to app growth without an army of data scientists by Alicia Shiu

How to Hack Growth When Growth Stalls by Sean Ellis

The $0 Marketing Stack – Free Growth Marketing Stack by Juan González

6 Killer Weapons for Growth by Simon Sylvest

35 Lessons from 13 Years of Marketing by Mary Green

Seek Authentic Growth by Brian Balfour

Common Growth Hacking Myths (and How Growth Actually Works) by Shanelle Mullin

The Growth Marketer’s Guide to Aha! Moments by Ty Magnin

From 1k to 10k customers: 4 steps to scale your B2B startup in new markets by Steli Efti

100 Marketing Growth Hacks Learned from 5 Years as a Startup by Kevin Ho

5 Recommendations for Setting Yearly Growth Goals by Brian Balfour

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster by Jennifer Pepper

How we grew 100% organically every quarter by Mypoolin

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

How to steal customers from your competitors? by Dominik Vacikar

128 High Converting Growth Hacks – The Last Growth Hacking List by Helvijs Smoteks

Growth Hacking explained in 12 simple steps by Yannick Khayati

Monkey Business: The Story Behind MailChimp’s Wild Growth by Erik Devaney

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel by Danavir Sarria

Growth Mindset: 10 Principles to Growth by Pierre Lechelle

Structure Your Marketing Team for Growth by Kipp Bodnar

Not Sure Which Marketing Funnel Stage to Target? Start Here: by Stefan Mancevski

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

The Three Main Strategies For Creating Sustainable Growth by Growtheus

How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included] by Nicholas Mullen

4 of the Best Growth Hacking Experiments to Try in 2017 by Katherine Boyarsky

What’s your viral loop? Understanding the engine of adoption. by Andrew Chen

Cheap data: You are about to get so much better at marketing by Brian Massey

How to Capture Attention in a Cluttered World by Nick Kolenda

Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing by Nathan Chan

A Dozen Lessons on Growth by Tren Griffin

What SaaS Companies Can Learn from Gym Membership Pricing by Kyle Poyar

The Five Types of Virality by Josh Elman

2016 Year In Review – Double Your Freelancing by Brennan Dunn

Climbing the charts: 4 tips to get to #1 on Product Hunt by Jordan Woods

Top 3 Growth Hacking Examples Of 2016 by Lee Gladish

How KlientBoost scaled from $0 to $1M in 12 months by Devesh Khanal

How To Engage And Retain App Users Like The Big Players (Facebook & Snapchat) by Paul Kemp

How I Made $10,000 in Four Hours With an Online Course That Doesn’t Yet Exist by Julien Brault

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Growth tools

27 Growth hacking tools you should use in 2017 by Abdul Hafez

The Mobile Growth Stack: 2017 Edition by Andy Carvell

Growth Marketing Tools: Techniques & Secrets for 2017 by Dara Strutt

27 Dream Marketing Stack Tools You Can’t Afford to Miss by Brad Smith

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Influencer Marketing

A 3-Step Guide to Media and Influencer Outreach Targeting Inspired by 1,300 Publishers by Ashley Carlisle

Songwriter Accidently Does Influencer Marketing Perfectly, Gets 40k Views Overnight by Benji Hyam

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Pay Per Click

“Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook.” – Brad Smith.

If you need advice on AdWords, FB Advertising or more, these growth hacking articles will give you a great kick start.

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study] by Andy Beohar

10 Brilliant B2B Facebook Ads Deconstructed by Jack

PPC Ad Testing Tips From Our Top 10 Experts by Cynthia Meyer

Case Study: 1,057 leads in 7 days with £5 ad spend by Tim Felmingham

7 Power Words & Phrases to Test in Your Facebook Ads by Brad Smith

We Spent $100k On Facebook Ads. Here’s What We Learned. by Jonathan Taylor

LinkedIn Ads: How to target your ideal prospect every time by AJ Wilcox

The Top 10 Most Common AdWords Mistakes (And How To Fix Them) by CrazyEgg

Branding Success: How to Use PPC to Amplify Your Brand by Purna Virji

Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know by Karola Karlson

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads by Allen Finn

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B by AJ Wilcox

3 Reasons You Need to Try Pinterest Ads by Ivan Kreimer

AdWords Account Expansion: Scaling & Growing Successfully by Melissa Mackey

6 Little Steps to Create a Killer PPC Landing Page by Michael Fitterer

Facebook Ads Manager: A 125-Point Guide To Make You A Superhero by Johnathan Dane

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Public relations

Public relations. Source: Pexels.


Public Relations

Here’s How We Get Featured in the LA Times (and Other Top Tier Publications) by Thomas Mcloughlin

Best Pre Launch Tips For Your Product by Shivam Sharma

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Product & Pricing

9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) by Sleeknote

How to Use Products as a Growth Hacking Strategy by Eric Siu

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Often ignored in lists of growth hacking articles, sales is yet another driver for growth, and can’t be ignored.

We Analyzed 25,537 Sales Calls. Here’s What We Learned by Chris Orlob

4 Sales Lessons From InVision’s SVP of Sales Ryan Burke by Erik Devaney

39 sales statistics that will change the way you sell by Ramin Assemi

25 proven sales strategies from top entrepreneurs and startups by Ryan Robinson

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Search Engine Optimization

“For many startups, SEO is viewed in the same vein as Tarot cards and palm readings. The whole process seems like a sham, and its reputation isn’t helped by genuinely spammy “SEO outreach emails” where some automated message tells you that your site needs optimization. Yeah, okay.” – Gregory Ciotti.

SEO isn’t a short term solution, however for the medium to long term, these growth hacking articles will show you how to win at getting great rankings.

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website by Neil Patel

Simple SEO Wins for Startups with One Page, One Term by Gregory Ciotti

Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries by David McSweeney

15 Meta Description Examples & How To Master Them by Dan Shure

How to Create Keyword Maps and Avoid Cannibalization (The SEO Variety) by Tyler Thursby

Resist Old On-Page SEO Tactics With These 5 Tricks by Rand Fishkin

Strategic SEO Decisions to Make Before Website Design and Build by Maryna Samokhina

The Wise Content Marketer’s Guide to Sensible SEO by Sonia Simone

42 Hacks to Score White Hat Backlinks for an Online Business in 2017 by Kaloyan Yankulov

How to monitor Google Knowledge Graph changes and performance by Tony Edward

Link Building for Your Startup by Meri Chobanyan

Tips on Finding Website Optimization Opportunities for Your Business by Vahe Arabian

What we learned about “Long Tail” by analysing 1.4 Billion keywords by Tim Soulo

Site speed tactics in a mobile-first world: Why you need to step up your site speed game by Pete Campbell

Link building: Preliminary research and analysis by Andrew Dennis

How to do server-side testing for SPA optimization by Natasha Wahid

How to use Search Console for quick SEO wins by Tereza Litsa

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months by Dmitry Dragilev

Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings by Cornelia Cozmiuc

How I Got 22 Follow Links In Half a Day by Abi Travers

19-Step On-Page SEO Checklist (with FREE Automation Template) by Robbie Richards

Top SEO tips for 2017 by Christopher Jan Benitez

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Social Media Marketing

“When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content.” – Emily Copp.

These growth hacking articles show you how to build growth using various social media strategies, across a number of platforms.

How to Grow Your Audience on Snapchat According to Data From 217,000 Snaps by Sophia Bernazzani

The Crazy Egg Pinterest Marketing Guide by Sharon Hurley Hall

10 Ways to Maximize Your Chances at Getting Verified on Twitter by Kevan Lee

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) by Alfred Lua

20 Twitter Growth Hacking Tools for Startups by Pressfarm

YouTube Video Optimization: Blowing Up Your Rankings and Revenue by Kevin Espiritu

What I’ve learned from growing and unfollowing over 250,000 followers on Twitter by Travis Wright

How to Do an Instagram Audit in 60 Minutes or Less by Dominique Jackson

How to Design Facebook Images That Get More Clicks by Ryan McCready

7-Step Facebook Marketing Strategy to Dominate 2017 by Alex York

The Best Way To Get 3000 Instagram Followers in 4 Months by Jordan O’Connor

How to Use Social Media to Hype Your Product Pre-Launch by Kaylynn Chong

What We Learned from Our Top-Performing Social Media Posts by Emily Copp

Social Media Copywriting: How to Compose Text for 5 Different Channels by Amanda Zantal-Wiener

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Video marketing

Video marketing. Source: Pexels.


Video Marketing

The 4 Pillars of Stellar Video Marketing by Mitch Meyerson

The 3 Most Powerful Ways to use Videos for Retargeting by Growth Tribe

Video SEO: The Definitive Guide by Brian Dean

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My sincere gratitude to every one of the writers whose work I feature above; your commitment to sharing your knowledge and lessons are inspiring for all to learn from. I trust you find this hand-curated list of 212 growth hacking articles worth reading, and trust that you’ll join my growth.email weekly growth list.

Every week I share the ten best articles across a wide range of topics, and welcome suggestions to my @thegrowthemail Twitter account as well.

All the best with moving the needle in your business with the many great tips, found in the links above!

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