The clever cats at Clear Blue Day, an Australian marketing agency, have registered www.makeupyourmind.com.au, which links through to the website of a movie which seems to be against some other companies best PR efforts.
See the issue is that they’ve been promoting another domain name for a promotion they are running, and this domain is www.makeupyourownmind.com.au. Strangely enough, they also now own www.makeyourownmindup.com.au and www.makeyourownmind.com.au. They even have a little menu item called ‘Fast Food Nation’, with a blurb explaining the film is fictional.
It reminds me of a fun time I had back in 2000. I certainly received my fair share of media coverage for that (there’s even a scrap book!).
Domain confusion is rife here, the longer or more obscure the domain name, the more open to confusion. Have you made up your own mind?
Image: two different ad campaigns in magazines this week, similar domain names, very different agendas.