Road marking

It’s personally gratifying for me to read the comments on posts and articles (as well as the recent calls, emails, etc) I have previously written about the fine line of ethics in business, particularly in the web industry, and read so many other industry players agree with me on what’s right or wrong.

I have had my fair share of debate as well; sure, it’s easy for me to say what I believe is ethical and what isn’t, and that it isn’t a definitive line, and I am publishing what I think is right or wrong. As far as I am concerned, that’s the point. It is MY personal view on what is ethical and what’s isn’t, or what is in the grey area in-between. Sure, there’s no list of boundaries and that it is my personal view, however I like to believe with twenty years of business management and ownership in various forms, I can speak from my own personal experience.

Let’s be frank here. I would never steal someone else’s design and call it my own. I wouldn’t use competitors intellectual data or client lists for my own advantage, I wouldn’t advertise using AdWords and specifically target searches for competitor business names or trademarks. There’s a stack of other things I also wouldn’t do, yet I haven’t written about.

The responses from my most recent two posts have inspired me to work further on the idea of an opt-in code of conduct, something I have been discussing and thinking about for a few years now. If I did start to facilitate a list or a code or whatever we call it, and open it to peer review, do you believe it would be worthwhile? Would you consider be involved in guiding it? Would you even consider adopting it?

Be keen to hear your feedback – shout out in a comment below…

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